So, this shoot was actually for something else, but I loved the results so much that I just had to post them up here! The model has previously been featured in THIS and THIS shoot.
The idea for this shoot was to look at the elements of a fashion campaign, at what made it successful, then take those elements to your own shoot. So, I decided to take inspiration from the fabulous G-Star Raw 2011 campaign with Gemma Arterton, shot by Anton Corbijn. This is a campaign that I've always loved, so I thought I'd give it a whirl by taking elements from it, such as: the denim on denim, the modern grunge location, the little bits of leather and the hat & waistcoat. Of course, the campaign had tight, dark denim, and we had light, baggy denim, but we had to make do.
It had been raining the morning of the shoot, but luckily we managed to get a frame where the rain had stopped for a bit, so we could shoot. Never the less, it was freezing and very windy! I had to shoot quickly as my hands my hands where going numb over the shutter and the model was no warmer!
There where some flats overlooking our location, which I had my back to as i photographed the model. As I did so though, she started giggling. I asked what was up and she pointed behind me. I looked behind and saw a man looking out the window at us, watching the shoot, at the same time as playing a ukelele. ...Yep. He saw us looking at him, but that did not stop his playing. It was too bad we couldn't actually hear the instrument, but it made for a surreal moment!
(We always seem to have funny little moment like this during our shoots - view any other shoots with this model and you'll see what mean!
Inspiration from the G-Star Raw campaign: